When the time comes for you to replace the roof on your home, you need to do your research. Perhaps that’s what brings you to this website in the first place. Having some product knowledge on different shingle types can help you prepare. However, choosing a great roofing company is even more critical. 

Replacing the roof is likely the most significant investment you’ll ever make in your home, and you want it to go smoothly. You want to work with a reputable company you can trust.

With over a dozen roofing companies to choose from in London, it can be a tough choice. In this blog, we’ll discuss the characteristics of a great roofing company so that you can make a more informed decision.


Reliable Warranties and Guarantees

A great roofing company will stand behind their work and has a track record of doing so. The better the guarantee, the higher the likelihood that you’ll receive high-quality work. There should be a warranty on both the materials and the workmanship.

However, be cautious of companies that haven’t been in business for longer than 10 years but offer an incredible warranty. It’s not uncommon for younger companies to overextend themselves on warranties and guarantees. Some day they may no longer be able to afford to adhere to their promises.

If you ever have a problem with your home’s new roof, you want to reach the company you worked with and have it addressed.


Age of the Company

A company’s age can be a telltale sign of how reputable they are. Very few companies can say they’ve been in business for 20+ years and still provide reliable warranties. Another factor to consider is how long the employees have worked with the company. When you have a roofing company out to give a quote, ask the representative how long the company has been in business and how long they’ve been apart of it.

Lastly, make sure you are working with a “company” and not just an independent contractor. They typically have lower pricing but sacrifice some quality in materials, warranties and workmanship.

Logo for the Better Business Bureau


Community Reputation  

An excellent roofing company has a distinguished longstanding reputation in the community they serve. The best place to search for these companies is on the Western Ontario Better Business Bureau Website. You’ll want to search “roofing company” in the search bar and make sure your location is set for “London, Ontario.”

Companies with an A+ rating have the best reputation in the eyes of the Better Business Bureau. These ratings represent the BBB’s opinion of how the business is likely to interact with its customers, and standards are very high for achieving an A+ rating. You can also read customer reviews for each company through the Better Business Bureau.


Reviews and Testimonials

Do your research online before deciding which company you’ll have to visit your home for an inspection and quote. Online reviews and testimonials are an effective way to weed out companies you can’t depend on or don’t align with your needs. It’s tough for companies to fabricate reviews on platforms like the BBB, Facebook and Google. If you’d like to take it a step further, you can contact previous customers and inquire about their experiences for more details.

Representation of a business being awarded a 5 Star review

No Pressure Quotes

If you’ve ever had a company out to provide a quote and they were a bit pushy, you remember how uncomfortable it was. If you’re ever feeling pressure to make a buying decision or sign something during your first appointment with a company, you should be concerned. Great roofing companies are almost always booked months in advance and never need to be pushy for sales. Replacing your home’s roof is a significant investment, so you want to watch for warning signs like this. It’s vital to work with a reputable company that has your best interests in mind.


Written and Detailed Quotes

Make sure the quote you get is written but isn’t vague or a simple flat fee. A great roofing company should be able to provide a relatively accurate estimate. They should include details such as the approximate cost of labour, materials, and other relevant expenses. Having a precise quote helps you understand if the company fits your budget, and you don’t pay for more than expected.

It could be tempting to choose a company that offers lower estimates than its competitors if you have a tight budget. Be cautious. The roofing companies and contractors offering very low rates may be cutting corners with product quality of workmanship to outbid competitors. Choosing a lower quality company will cost you more in the long run and, in severe cases, could lead to your roof failing.